Surveys show that people are definitely using a ‘second screen’ while watching TV. However, simply posting to Facebook or Twitter isn’t necessarily the engaging experience that the ‘second screen’ has the potential to be.

A number of companies are working on building out better second screen experiences. One is Yap.TV and its updated app for the iPhone/iPad. Yap.TV provides a true second screen experience and is likely the first of many such apps.  It’s specifically designed not only as a guide but as a complement to your TV viewing.

There’s a detailed reviewed here (TUAW.com) but highlights include the ability to interact with your friends and others watching, create and take polls, create private chats and rich real-time functionality.

This app looks like a great first step of how to enrich the TV viewing experience with mobile/tablet technology.

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